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Corresponding Author
Tafiprios Tafiprios
Institutions
University of Mercu Buana
tafiprios[at]gmail.com
Abstract
In recent periods there has been an increase in the number of tourists on the Pantai Indah Kapuk Mangrove Nature Park, but only a few visitors come to ecotourism destinations. This research was conducted to analyze the effect of the service marketing mix, the development of ecotourism objects, and electronic word of mouth on the tourist intention to visit. The study design used a causal method, with the study population being tourists who knew or had visited the Pantai Indah Kapuk Mangrove Mangrove Nature Park as many as 200 respondents. The results of the analysis concluded that there was an influence of the development of ecotourism objects and electronic word of mouth on tourist intention to visit, while the service marketing mix carried out by destination managers did not affect the tourist intention to visit.
Keywords
Service Marketing Mix, Ecotourism Object Development, Electronic Word Of Mouth, Tourist Intention To Visit, Mangrove Nature Park, Pantai Indah Kapuk
Topic
Tourism and Hospitality Management
Corresponding Author
herliansyah yudhi
Institutions
Universitas Mercubuana Jakarta
Abstract
Little studies examined residence perceptions about the Sustainability Tourism Initiative in developing countries, especially in Indonesia. This study aims to examine whether economic, social and environmental factors are important factors in the residence perceptions of a Kepulauan Seribu tourist destinations. 37 respondents of this study were residents of 2 tourist destinations in the Kepulauan Seribu, namely Ayer and Bidadari Islands. The analysis used in this study is Important-Performance Analysis (IPA). The results of the study show that there is no significant difference in how well the implementation of sustainability tourism initiatives are economic aspects and environmental aspects, but this study finds evidence that there are differences in the implementation of social aspects. This research also shows the importance of each aspect higher than the performance of each aspect.
Keywords
Sustainability Tourism Initiative, Ayer and Bidadari Islands, Important-Performance Analysis
Topic
Tourism and Hospitality Management
Corresponding Author
meifida ilyas
Institutions
Universitas Satya Negara Indonesia Jakarta
Abstract
Laut tawar Lake is a tourist attraction located in the Indonesian province of Aceh that has been visited by more than 1,000 tourists during 2018 (www.lintasgayo.com, 2018), in contrast to the attractions of Lake Toba located in the Indonesian province of North Sumatra, more than 381,643 visited during 2018 (www.medanbisnisdaily, com 2018.). The number of tourist visits to tourist destinations to these 2 lakes has contributed to achieving the target of foreign tourist arrivals in Indonesia, which exceeds 12 million (www.kemenpar.go.id, 2018). But the difference in visits by tourists to the two tourist destinations is interesting to examine how the attitude of the residents around the tourist destination to support for the development of future tourism. The research data was collected through distributing questionnaires to residents around freshwater lake and Toba Lake tourist destinations, population samples as many as 139 were obtained for residents around Laut tawar lakes and 174 for residents around Toba Lake using convenience techniques. The research instrument refers to the instrument developed by McGhee and Anderect (2004), namely 5 Likert scales for 5 issues of residents attitudes in tourism development, namely (1) tourism negative impacts, (2) tourism positive impacts, (3) personal benefits from tourism, (4) Support for increased tourism, (5) support for tourism plans. The results of this study showed that the characteristics of the respondents personnel had no effect on the attitude of the tourism negative impact and the tourism positive impact. The personal benefits from tourism is negatively effect on the tourism negative impact, but have a positive effect on the tourism positive impact. Personal benefits from tourism and tourism positive impact affect support for tourism development, while the tourism negative impact negatively affect support for increased tourism. There are differences in attitudes between residents around the Laut tawar and Toba Lakes in support for tourism development, this Phenomena supported the social exchange theory that the change of tourism development lead change the resident perception (Ap. J : 1992).
Keywords
Tourism development, Personal-benefit tourism, Tourism negative impact, Tourism positive impact, support for increased tourism.
Topic
Tourism and Hospitality Management
Corresponding Author
Nurul Komara Fajrin
Institutions
a) University of Mercu Buana, Jakarta, nurulkomaraf[at]gmail.com
b) University of Mercu Buana, Jakarta, dipa.mulia[at]mercubuana.ac.id
Abstract
The purpose of the study is to investigate the important factors that affect the decision of the tourist to visit the touristic area i.e. “Desa Wisata Kalibaru” which is located in Yogyakarta Province – Indonesia. It is important because number of visitors of that area is declining from time to time. Three independent variables were selected these are Travel Motivation, E-WOM, Destination Image. Two hundred and five respondents involved on this study, all the respondents has already had an experience in visiting the area. The Structural Equation Modeling (SEM) is used to analyze the data by using statistics application Lisrel. The study revealed that all the variables are significantly affect the tourist decision to visit the area.
Keywords
Travel Motivation, E-WOM, Destination Image, Decision to Visit.
Topic
Tourism and Hospitality Management
Corresponding Author
Zairil S.A.
Institutions
Mercu Buana University
Abstract
Abstract: The prospect of MICE industry in Banten Province is currently increasing rapidly, along with economic growth, advancing infrastructure and technology, business development and emergence of the largest exhibition venue in Southeast Asia "Indonesia Convention Exhibition" (ICE) that enables investors and event organizers to hold exhibitions or meeting. MICE industry players, especially ICE, still experience difficulties in finding competent employees in MICE field. Therefore this study aims to identify the competencies of human resources needed by MICE industry and factors that trigger obstacles and causes of lack of competent human resources, so that MICE industry players can get qualified and skilled workforce. This research method uses the literature study with descriptive and explorative approaches and observations of the author. It can be concluded that short of human resources for MICE is due to small number of state and private universities in Banten that provide MICE majors, low socialization and participation of Banten Provincial Government in promoting MICE to secondary schools so that students interest in learning MICE is low. This dilemma can be overcome if Regional Government plays an active role and cooperates with educational institutions or universities to facilitate MICE majors, intensify trainings and certify employees based on competency standards.
Keywords
MICE, Competentency, Certification, Banten Province
Topic
Tourism and Hospitality Management
Corresponding Author
Muhamad Ekhsan
Institutions
a) School of Business Pelita Bangsa, Cikarang, Indonesia
*muhamad.ekhsan[at]pelitabangsa.ac.id
b) School of Business Kusuma Negara, Jakarta, Indonesia
c) University of Bina Nusantara, Jakarta, Indonesia
Abstract
This study aims to analyze the performance of permanent employees and contract at the front office of The Sultan Hotel Jakarta. This study uses a variable learning orientation, the role of leader and competence to analyze the performance of employees. The population in this study is a part of the front office employees at the Sultan Hotel Jakarta both permanent employees and contract workers of less working period of one year until the work period of more than 3 (three) years. This population totaled 64 employees, among others occupy section valet parking, door girls, bellboy, concierge, front desk agent, guest relation officer, telephone operator, business center, room reservation and assistant manager. In this study used cross sectional design, the type of research design that collects information from a particular sample is made only once where data collection is done on only one respondent for a time. Data was collected using a questionnaire method is to provide a list of questions or the questionnaire directly to the respondents. Data analysis techniques in this study using Pearson correlation and regression. The results showed that learning orientation variable positive and significant effect on employee performance, the role of leader and significant positive effect on employee performance and competency variable positive and significant impact on employee performance. Orientation learning, the role of leader and competence together positive and significant effect on employee performance.
Keywords
Employee Performance; Learning Orientation; Role of Leaders; Competence
Topic
Tourism and Hospitality Management
Corresponding Author
Dudi Permana
Institutions
Universitas Mercu Buana
Abstract
This study aims to determine the effect of electronic word of mouth, destination image, and tourist attraction on visit intention to Kampung Naga tourism objects in Tasikmalaya Regency. The object of this research is tourists who have never visited Kampung Naga attractions. The study sample consisted of 120 respondents. The sampling technique in this study was a questionnaire and the data sources used were primary data. The analysis of the data used is quantitative descriptive analysis. Data analysis was performed using Partial Least Square (PLS) analysis with the SmartPLS 3.0 program. The results of the study showed that electronic word of mouth and tourist attraction had a positive and significant effect on visiting intention, while the destiny image had no effect on visit intention. Therefore, the accepted assumption is that there are two independent variables that support the hypothesis and one independent variable that does not support the hypothesis.
Keywords
electronic word of mouth, destination image, tourist attraction, visit intention
Topic
Tourism and Hospitality Management
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